Built on a premium Gamakatsu fine-wire hook, the Primal Tackle Shad Head is the perfect all-around jig head for rigging with a wide variety of soft-plastic swimbaits. Featuring a realistically sculpted head that’s both thin and compact, the Shad Head is crafted with a long, ribbed bait keeper that keeps your favorite soft-plastic swimbait firmly in place for the ultimate confidence when making repeated long casts or ripping out of snaggy cover. Adorned with 3D eyes that grab the attention of any nearby bass, the Primal Tackle Shad Head is too versatile and effective to pass up.